Participating businesses and offers

  • Cat & Cloud

    For more info visit our website here.

  • Venus Westside

    For more info visit our website here.

  • West End Tap & Kitchen

    Traditional Pub, with a California twist

  • Santa Cruz Mountain Brewing

    For more info visit our website here.

  • Madson Wines

    Madson Wines, a collaboration between viticulturist Ken Swegles and winemaker Cole Thomas, is committed to expressing the terroir of small vineyards in the Santa Cruz Mountains. With Swegles’ devotion to organic and biodynamic viticulture and Thomas’ light-handed vinification the two have created a voice in their wines that is elegant and precise.

    We are giving 20% off all purchases on 4/20. Wine club members will receive their club discount additionally.

  • Equinox

    Award-Winning Méthode Champenoise Sparkling Wines
    334-C Ingalls St. 831.471.8608 equinoxwine.com

    EQUINOX is considering offering two discounted wine flights for the Welcome to the Westside event on April 20th. We'll include three different varietals in each flight (1oz/ glass). These flights are in addition to the "Wine Club Member For A Day" offer (20% off bottles and glasses).

    Westside Sparkling Flight $15 (3 glasses, 1oz each)
    Westside Bartolo Flight $10 (3 glasses, 1oz each)

  • Sones Cellars

    Sones Cellars Hours

    Thursday 2:00 to 5:00pm. Friday 2:00 to 6:00pm Saturday 1:00 to 7:00pm Sunday 1:00 to 6:00 pm

    Sones Cellars is a small family owned winery on the westside of Santa Cruz. We specialize in producing small lots of wine from local vineyards and from the Lodi viticultural area. Some of the varieties we produce are Chenin Blanc, Torrontes, Pinot Gris. Petite Sarah, and Zinfandel. We also specialize in Hedgehog Red and Hedgehog white, our refillable bottle program - a refillable growler for wine!

    3 free wine tastes on the 20th, with event card. Wine club discount (15% on bottles/club discount on Hedgehog wines) on any bottle purchases on the 20th.

  • Rexford Winery

  • Santa Cruz Mountain Vineyard

    Santa Cruz Mountain Vineyard makes Old World style, food-friendly, cellar-worthy wines.

    Taste with us for free with a punch card on 4/20 and enjoy 15% off any purchases.

    12pm-5pm

  • El Sachichero

    At el Salchichero we provide delicious, top quality local meats that connect you to your community through healthy and mindful eating.

    Offering discounts tbd.

  • Silver Mountain Vineyards

    Silver Mountain Vineyards, a Santa Cruz Mountain winery since 1979. Silver Mountain produces handcrafted premium wines (Pinot Noir, Chardonnay, Bordeaux blend, etc.) from its mountaintop winery and organic vineyard in the Santa Cruz Mountains, where visitors enjoy dramatic views to Monterey Bay.

    For Welcome to the West Side, meet the winemaker and enjoy two special pours of the winemaker’s choice at the Santa Cruz Tasting Room. Reap the benefits of being a “wine club member for a day” with a 20% discount off any wine purchases. Learn what makes Silver Mountain so special!

  • Bottle Jack Wine

    We'll be offering our 20% wine club discount to all customers that day and the winemaker (me) will be offering complimentary tastings of several wines while supplies last.

  • Stockwell Cellars

    Thursday: 2-8 Thirsty Thursday, Trivia the 1st Thursday of each month
    Friday: 2-9 SIP, SAVOR & SWAY 5:30-8:30 with Live music and food pop-ups
    Saturday 12-8 Live music from 4-7
    Sunday 12-6

  • Marini's Candies

    We will offer 15% off anything in the store with a punch card. We will also have free samples of some of our Dark Chocolates available.

  • Margins Wines

    Margins is a woman-owned winery in Santa Cruz County that produces low-intervention wines from lesser known regions, vineyards, and varietals, with a commitment to only working with grapes that are farmed organically.

    Come enjoy a flight of our new spring release wines! Margins will be offering a 15% discount on bottles and glasses to folks who come in with the punchcard.

  • Fonda Felix

    We would like to offer a 10% discount.